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    Get Real – Redefining Augmented Reality Game


    Last week I and Nitin went off to the Gadget Show in the UK to see the latest and greatest innovation. I enjoyed the event and if I learned one thing it’s that 3D TV is amazing and I want one. As expected, the event didn’t have a big augmented reality focused game, the only content we could find was Total Immersion in the Technology Zone who were wowing Jason Bradbury and Ortis Deley with demos. Look out for me when it’s on TV this week as I think I managed to stray into the closing shot as Ortis is walking away from the TI stand.

    I happen to mention that it was a shame that Parrot AR was not present which drew a few blank looks. Sometimes I get carried away and assume that everyone knows what demos I am talking about, but for those of you that don’t. Sometime back I wrote about the Rovio which is a remote-controlled robot with a webcam. The developers had produced an API that allowed the webcam to recognize markers, making a mobile gaming platform with a difference. There is only one thing that is more fun than a remote-controlled robot with a webcam and that’s a flying remote-controlled helicopter with 2 webcams and built specifically for augmented reality gaming.

    Parrot AR

    Parrot AR is the brainchild of a French company that wants to change the face of gaming by making video games a reality. Why play an Xbox when you can fly a real helicopter and play multiplayer games with people over the Drone’s WiFi link and your iPhone. Better yet if you don’t like the game the API is open so developers will be able to use the front camera of the AR. Drone to create augmented reality games.


    While sounding like a million angry bees the AR. The drone does look like a lot of fun and can be used both indoors and outdoors. The price is currently unknown, but it is slated for release during 2010 and has support from int13, Playsoft, and The Game Design Studio so it could be an interesting AR gaming platform.

    If you notice in the video the presenter comments that when you view the marker through the iPhone application it will turn into an alien. Interesting, since the iPhone doesn’t yet have an open camera API, either they are hacking or playing around with a beta OS. Either way, I doubt the game will hit the market until OS 4.0 is released and the camera API opened up for all.

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    Tagwhat Augmented Reality Social Networking


    Tagwhat is the latest mobile augmented reality browser to hit the iPhone and the Android. We take a ‘first look’ at the demo application available in the app store.

    Tagwhat differentiates itself from other augmented reality applications by positioning itself as an augmented reality social networking application rather than as yet another augmented reality browser providing visual search. As a social media tool, either you or someone you follow has to tag content before it appears, if it’s a restaurant you like, tag it, if not it will never appear and you won’t have 100 restaurants cluttering up your view.

    tagwhatThere is a lot to like about Tagwhat. Your tags are private and are only shared with people you invite, so not everyone is going to know where you live, where you work, or even where you are drinking right now. If you value your privacy then this is obviously going to be a big plus point. You can also tag directly from your mobile device so if you are meeting friends you can quickly geotag the location, snap a photo and your location will be shared with them. Using Tagwhat they are able to get directions and navigate to your location and even leave your comments.

    Because all your tags are private you’ll need to invite your friends,  the more friends you have using the application the more useful it will become. Finding friends is simple thanks to the very useful ‘invite’ function that will tell you which of your Facebook and Twitter friends are using the application so you can invite and follow them.


    For social networking and sharing content, inevitably comparisons will be made with other services such as Google Latitude, Junaio, and Wikitude.me, but I don’t see a huge overlap with any of these, they all offer different aspects of sharing so all have their uses. I use Wikitude.me to share with the entire community and I’ll be keeping Tagwhat to share tags with friends and family.

    Tagwhat is free and can be installed from the AppStore or Marketplace. I should also point out that the iPhone version is very much billed as a demo version. There are some features not implemented, such as the channels feature which turns Tagwhat into a fully-fledged augmented reality browser.

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    Google Goggles Available For The iPhone

    google goggles

    The long-awaited Goggle Goggles image recognition application has finally arrived for iPhone users. I know, I know… Goggles is a visual search application. But someday this is what AR will become. Every object will be known and identified in seconds and will provide associated real-time context.

    If you are not sure what Google Goggles is, or why it is exciting, Goggles is an image recognition application that enables Android and iPhone owners to take pictures of objects such as:

    • Landmarks
    • Wine labels
    • Logos
    • Books
    • Text (translation)
    • Contact info

    By taking a picture of any of these classes of objects, the image is recognized and submitted to the Google search engine. If you take a picture of a landmark the landmark is identified and named without you having to type anything into a search engine. Useful if you don’t want to type, or if you don’t know what the object is, to begin with.

    To test the functionality, I loaded the browser on my laptop and searched for Tower Bridge. I took a picture and retrieved a Google search page full of related results correctly identifying the picture as Tower Bridge.  Similarly to test the Art recognition functionality I searched for Mona Lisa which was also correctly identified.

    The translation appears to work well. It would be interesting to try it out on something complex like a menu, but the text I tried came out fine.

    google goggles

    I tested the contact info by taking a picture of my business card. The data is scanned and you are given the option to add the contact to your contacts list. At the same time, you are also given a Google search page with related results. In my case, all the links looked relevant containing the Augmented Planet home page as well as my LinkedIn profile. The OCR requires a few attempts in getting it to recognize my card but I expect that was down to poor lighting.

    Wine label recognition worked as well, again you are at the mercy of the OCR and lighting so it may take a few attempts but complex images such as books and DVDs worked fine taking you to the relevant places where you can buy the product.

    Interestingly, I took a picture of my cat and as expected it didn’t find a match. However, it does attempt to be helpful by showing similar images which in my case included a few cats and a couple of dogs.

    Google Goggles in action 

    Having the Google application on your mobile phone is pretty much essential anyway, the voice search facility is also pretty interesting, but having the Goggles functionality built-in makes it even better.

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    AR Invaders

    ar invaders

    AR Invaders

    Those pesky aliens are at it again, invading our cities, forests, living rooms, and just about anything else they can. The last line of Earth’s defense is you. God help us. AR Invaders and Look Up are two new games courtesy of Soulbit7 that bring the classic alien space invaders genre up to date with a fresh augmented reality feel.

    The game uses the tried and tested augmented reality formula of enabling the camera window so the action takes place in 360 around your surroundings. You can also team up with other members of the Earth’s Resistance Forces (or your friends) to drive back the alien hordes.

    Regardless of whether you decide to take on the aliens alone or with a friend, you’ll need quick reflexes as the aliens don’t hang about waiting for you to shoot them.

    Look Up in action :

    You can demo for yourself by visiting the website. www.iptvcinema.it/tron Its in Italian but easy enough to figure out. Look for Realta Aumentata and then Scopri la Realta aumentata the rest is obvious. To save yourself some time, you can print the marker from here. Just hold it up to your webcam.


    Great augmented reality demos and lessons in Italian, what more do you need from a blog?

    ar invadersCheers to Francesca for the heads-up. That’s one form of augmented reality — the field is of course physically there but the lines are superimposed over it for us to see at home on the TV…To celebrate the launch of their platform String Labs recently released a showcase app free download on the that demonstrates several games and ideas which use Strings AR engine. This isn’t the first AR app on the store by a long shot but Strings play is a platform one not a one-off app or feature in an app…String aims to provide developers with the easiest-to-use and fastest augmented reality SDK on the market. It’s currently only available for developers but it will soon be ready for Android and other platforms. Generally, I think augmented reality is overblown and not all that helpful but the developers of Where To?

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    Some Cool Educational AR Demo


    We hear all the time about how augmented reality demo is going to change our lives and bring the education experience to life. Everything from changing our printed books by including rich interactive multimedia to the way we experience a trip to the museum.

    Proving education can be fun, New Zealand based company, MindSpace Solutions Limited have some really engaging marker-based demos that are well worth a look. A couple of my favorites are: Explore a Human Heart which has some really nice effects. Using five markers, four of which represent a piece of the heart while the fifth provides information on what you see. As you combine 2 or more cards the augmented reality images interact with each other.

    The other demo I really like is the Solar Explorer. Similar to the heart demo but this time each marker represents a planet, when you add two planets together they scale to reflect their comparable size.

    It’s all really clever stuff.

    Try the demo yourself here

    Watch the Human heart video here

    Watch the Solar Explorer video here


    Away from markers, MindSpace Solutions also have a really Interesting approach to engaging museum visitors. The idea centers around their Digital Binoculars Stations. Digital binoculars are just like any other fixed binocular station you find at tourist attractions around the world. You know the ones where you put in a few coins and you get several minutes looking at a distant object before they go dark. However, these binoculars bring the world to life by playing movies or animating exhibits. The system contains rotation sensors that are able to tell the computer where the binocular station is pointing so it knows the exhibit you are looking for and can play the relevant augmented reality experience. By placing the system in a strategic location in a museum it can cover many different exhibits engaging you as you look around the exhibit hall.

    If you find yourself out in New Zealand, visit the Canterbury Museum where you can give the system a go.

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    Augmented Reality post-COVID-19: Top 8 industries to benefit

    Top 8 industries likely to benefit from Augmented Reality post-COVID-19

    Top 8 industries likely to benefit from Augmented Reality post-COVID-19

    Coronavirus has deeply impacted most of the industries. It disrupted the global supply chain taking down the import and export of materials. Most of the industries went on the toss. The pandemic brought stillness in lifestyle. We all were limited to our homes in lockdown. In such adverse conditions, technology is working as straws to drowning. We are able to meet our basic needs safely via technology. All thanks to technologies integrated into e-commerce applications, educational apps, meeting apps, and much more. To make these industries more lively Augmented Reality is playing a crucial role.

    Augmented Reality has been widely embraced in most industries like automotive, healthcare, shoe shopping, e-commerce, retail, defense, and so on. But, here we will see top industries that could benefit from Augmented Reality post-COVID-19.  But, before that let us know how augmented reality impacts any industry? Augmented Reality primarily impacts industries by implementing the following three ways:

    1)      Visualization: AR is one of the most interactive technologies that offer high degree visualization.  AR helps users to bring objects that are not physically present around. The education sector has immensely taken benefit of this feature. In the COVID-19 period due to lockdown schools, colleges are off, so most of the institutions and educators are shifting towards digital platforms. AR helps in immersive learning and hence prevents students from just mugging up content.

    2)      Annotation:  Annotation helps us to go through a new environment and guides throughout. We have Google maps to reach the specified locations but sometimes we do not know the inside map of the location. We can use Augmented Reality to get a map of the Airport, Malls, etc.

    3)      Storytelling: AR changes the way we tell and share stories. This story-telling feature is highly being used in shopping, defense, retail, media, entertainment, and many more. AR offers a way to bring objects in a different location to your home via the screen. Thus makes the experience memorable.

    With all three amazing experiences Augmented Reality is all set to bring out the best in industries post COVID-19. Augmented Reality has immense potential to reshape industries. AR is a growing technology with limitless use cases. Augmented Reality has brought a storm of positive changes in major industries. AR is bringing appreciable changes in COVID-19 but is all set to take-off industries post-COVID-19. According to global market insights “ Augmented Reality market would jump over $ 50 billion by 2024.”

    Top 8 industries to benefit from AR post-COVID-19:

    Industries that could benefit from Augmented Reality post-COVID-19
    Industries that could benefit from Augmented Reality post-COVID-19
    • Healthcare

      : As per the survey “ the market of AR in the healthcare sector was estimated to be around $2.14 billion in 2018 and is projected to reach $11.14 billion by 2025”. AR in healthcare is beneficial for surgeons to nurses to medical students. The technology has made it possible for surgeons to analyze the internal of the body prior to operating. AR makes education highly interactive and easy to understand. MRI data and CT scan is incorporated in AR headsets. This allows visualizing anatomy before surgery.

    •   Events

    • : Event managers need to find different ways to attract attendees. This year itself, lots of events used Augmented Reality in some way or other to promote the brand. The approach skyrockets brand engagement. For example, one plus used AR while launching its new phone One plus Nord giving viewers a rich experience. All traditional physical events are set to embrace Augmented Reality post-COVID-19 to make their program more effective. A survey says “ in 2018 alone, 87% of event planners arranged to use some sort of Augmented Reality”. AR is quick to gain momentum in events industries.
    • Retail

    • :  The pandemic has brought some major changes in retail marketing. The market has decreased and is adopting new ways to overcome the loss. E-commerce marketers have mixed reactions to the effect of the retail industry due to pandemic. The pandemic has made retailers shift to digital space. Augmented Reality has been actively lifting marketing experience with its try-before-you-buy feature. We can see more aspects of Augmented Reality-post-COVID-19 in retail.
    • Industries that could benefit from Augmented Reality post-COVID-19
      Industries that could benefit from Augmented Reality post-COVID-19
    •         Travel and Tourism:

      Travel and tourism are some of the worst-hit sectors in the pandemic period. It was the first to be closed and will be the last to get back to track properly. Though we are still not sure about vacationing AR can still make home vacation engaging. Even post lockdown exploration apps embedded with AR will make the adventure more fun and knowledgeable. For example, ViewRanger’s skyline allows AR smartphone users to know the names of hills and rivers, shows navigation through best climbing routes, and many more.

    •         Sports:

      Augmented Reality in sports is doing a remarkable job in increasing fan engagement and improving broadcasting. Now, we have more AR smartphones in the market. This increases the reach to wider audiences. AR can reshape sports industries by enhancing marketing, gaming, training, and so on.

    • Property market:

      The real estate sector could benefit a lot from Augmented Reality post -COVID-19. The technology helps to build a virtual home in the space. You can experiment with colors and designs before applying the real ones. You can visualize property even without physically visiting the location. Geospatial positioning and markerless AR play a valuable role in property advertising.  Augmented Reality post-COVID-19 will revolutionize the real-estate business. It is beneficial for the property agents as well as clients.

    •         Education:

      The three concepts of visualization, annotation, and storytelling introduced above hold special significance in education. eLearning platforms are using Augmented Reality as alternative solutions to conventional learning methodology. Schools are expected to rush for more digitalization. This is likely to increase the demand for Augmented Reality post-COVID-19.

    •         Automotive:

      Automotive companies are joining hands with Augmented Reality startups to enhance marketing and driving. Big giants like BMW, Mercedes, Volvo are using AR to provide a better experience to customers. Some use it for better training others to give better instructions to drivers. The owner can buy a car without physically attending to the dealership. The ease of buying and memorable experience has taken the Automotive industry to a whole new level. With the help of Augmented Reality, the post-COVID-19 market is set to bloom exponentially. Avataar.me has offered a digital platform that uses VR and AR to make way for an immersive experience.


    Final note:

    Augmented Reality is uplifting businesses rapidly. It is an evolving technology, with lots of features yet to roll out. It is useful for businesses as well as customers. COVId-19 has taken down most of the sectors, but in this era, we have technologies to help it resume.


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    Facebook Augmented Reality Ads-step by step guideline!

    Facebook Augmented Reality Ads

     Step-by-step guideline to create Facebook Augmented Reality Ads

    Facebook is one of the biggest social media platforms with an active family of 2.60 billion. A huge population on a single platform paves ample opportunities for marketing and businesses. Facebook has been actively helping businesses with better marketing, reach, and expansion. But, with the same old process for years businesses quickly saturates with no more ability to entice and captivate customers. To make the most out of the platform and keep business up and running we need to embrace new technology. One such amazing solution is Augmented Reality. Facebook has smartly integrated Augmented Reality. In September 2019, Facebook introduced interactive Augmented Reality Ads. Here, I will be taking you through the entire process but first of all start with some key features of Facebook Augmented Reality Ads.

    Key features of Facebook Augmented Reality Ads:

    •         Availability

      : Facebook allows all business concerned fellows to use ads. It used an ad manager to reach all marketers. All advertisers can use this amazing technology to enrich customer experience and increase sales.

    •         Easy-try-on

      : Suppose while scrolling through your feed your eyes caught on some cool dress. You might really want to try those cool pair of shoes or a piece of dress. Facebook Augmented Reality Ads allow marketers to let users virtually try products. This will help to make an emotional connection with the product and hence increases the probability of sales.

    •         Mobile news feed

      : Facebook Augmented Reality ads are limited to the mobile news feed. Users must be going through the content on mobile devices to experience AR ads of products.

    •         Instant share

      : Facebook allows us to share the effect instantly on the application just with few clicks. Users can click photos or take videos after trying the product and share it with their people.

    Prerequisite for creating AR ad:

    I was using the feature and got to know a few things. So, before starting you must know about sparkAR. Spark AR was introduced for Instagram as well as Facebook. The application can be used by anyone to create filters but to publish those filters you need to meet certain requirements. The sparkAR team asks you to either be a member of sparkAR Hub or you can get in touch with any AR producer on these platforms.

    You have to create related content or video of your product for the mobile news feed. The video will work as a medium to spread this new technology and will invite people to experiment with it.

    Steps to create Facebook Augmented Reality Ads:

    Stepwise guideline to create Facebook Augmented Reality Ads
    Stepwise guideline to create Facebook Augmented Reality Ads https://www.inaugment.com/

    Are you excited to create your first Facebook AR ad? Well, so am I to share. Now, let us move to steps to create interactive Facebook Augmented Reality Ads:

    1.     Go to your Facebook profile. It is recommended to use a desktop or laptop to create Facebook Augmented Reality Ads.  Click on create placed in mid-right of your Facebook profile. Here you will get lots of options like create an event, Click on Ads Manager.
    2.     Now, you will be asked to log in again or you might be asked to create a new password. I was asked to create a new password. So, enter your new password and click on confirm.
    3.     Next, you will land on a page displaying “create new campaign”. Here, choose a campaign objective. You can choose any awareness, consideration, and conversion. AR Ads are supported by reach, engagement, traffic, catalog sales, brand awareness, etc. Select any among given and click “Continue”. Accept non-discriminatory policy.

      Select campaign type to create Facebook AR Ads
      Select campaign type to create Facebook AR Ads https://www.inaugment.com/
    4.     Be specific with your objective, schedule, and target audience. Finalize your budget and placement. Customize location, age, and gender according to your objective. After this, go to the new Ad section.
    5.     In the new Ad section select format. You are recommended to “select a single image or video”. In media, either add existing video from your library or create a video. To create videos include all essential details like primary text, headlines, and descriptions.
    6.     Facebook has an amazing video creation kit with ample attractive templates. Select the template that fits your idea. The template is divided into different sections according to the number of images required to make a video.

      Videokit for Facebook Augmented Reality Ads
      Videokit for Facebook Augmented Reality Ads  https://www.inaugment.com/
    7.     Next tick the checkbox representing “Add an instant Experience”. Go to “ Add AR experience”. Here, to open an AR Experience window click on the apt template. Next select “Effect”.
    8.     You will get multiple options. Choose the effect that pleases you from the dropdown menu. Here, Facebook allows using only those effects that are approved by sparkAR. To, make your effect approved by spark AR, we have to submit it to spark AR hub and mention necessary details. It takes three to five business days to approve the effect. The approved effect can be shared with friends as well as added on Instagram or Facebook.
    9.     Next, add your website URL in the assigned box. In the display link section, enter the link that you wish to show on your Ad. If you do not wish for any specific, you can skip this and go to “call to action”. Click “Done”.
    10. Now select how you want your user or potential customers to have an Augmented Reality experience. You can go for ‘ Tap to try it on’, or ‘tap to see in your space’ or ‘tap to interact’. You can select whichever best suits your product.
    11. Now click “preview on mobile”. You can preview your Facebook Augmented Reality Ad. Facebook will send the notification to your mobile Facebook app and effects will be saved.
    12. After completing content click on “done” or “publish”.
    13. Congratulations! You just created your first facebook Augmented Reality Ad.

    Facebook Augmented Reality Ads

    Image source: https://www.clickz.com/ar-puts-the-person-in-personalized-advertising/258977/

    Final note:

    It is high time to explore new dimensions and integrate them into your business. Facebook Ads manager helps to make business more interactive. Here, I have listed a stepwise guide to creating your first Facebook Augmented Reality Ads. The app is still evolving and many features are yet to roll out. Enjoy your creation and increase your sales.



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    Augmented Reality in 2020-innovations and marketing.

    Augmented Reality in 2020

    Insight into the journey of Augmented Reality in 2020

    2020 is coming to end, let us see why the future of Augmented Reality in 2021 will be promising. Augmented Reality is one of the coolest technologies with immense use cases in different industries. Augmented Reality is successfully ruling in 2020 by invading in topmost sectors. Well, 2021 is about to come and AR has a lot in its plate. Let us go through the journey of Augmented Reality in 2020 and see what is in store for 2021. If you are new, let us start with the introduction else you can jump to the next heading:

    What is Augmented Reality?

    AR is one of the biggest technological innovations of this era with immense potential to disrupt industries. Augmented Reality is an interactive technology that helps to place computer-generated 3D objects, models, animations in the real environment. The objects that are placed in the real-world are enhanced by using computer-generated information. With the integration of AR in smartphones, technology is going to grow bigger and bigger. Though Augmented Reality is more than a decade old, with the launch of Pokémon Go the technology became a buzzing word. The game became an inescapable sensation where that zombie could pop up literally anywhere on your way. This game gave huge exposure to this immersive technology.

    Augmented Reality in 2020
    Augmented Reality in 2020


    But till three years back, in the name of the application of AR people mostly knew about Gaming and mask creation. In, the last three years the technology completely disrupted the market and created a unique niche in major sectors. Use cases of AR have become limitless. We know a lot and a lot is yet to be explored. Augmented Reality has enhanced training and education. It is playing a prominent role in retail and marketing and has many more uses in different industries.

    Let us go through the journey Of Augmented Reality in 2020:

    2020 is for sure a growth year of technologies. We saw a huge surge in AR and VR technologies. Biggies tech giants have stepped into a partnership with developers and launch new projects. Let us see some of the important change in the AR trend in 2020:

    • Commercial support: Big tech giants are playing a huge role in supporting this interactive technology. Tech companies like Google, Microsoft, Apple, Facebook have launched new Software Development Kits (SDK) in 2020. These companies are making some serious commitments to enhancing the uses of Augmented Reality. AR core, Apple’s AR Kit. Spark AR, Hololens have modified uses of Augmented Reality.
    • AR supporting smartphones: The number of Augmented Reality supporting smartphones has spiked in 2020. As per a survey “ the mobile Augmented reality market is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025. It is expected to grow at a Compound Annual Growth Rate (CAGR) of 31.1% from 2020 to 2025. In 2021, there will be an estimated 1.96 billion mobile AR users worldwide, which will reach 2.4 billion by 2023. 
    • ARKit 3.0 and ARKit 4.0: Apple introduced a ground-breaking Augmented Reality platform ARKit 3.0 in 2020 for all iOS users. AR kit has increased the usability of Augmented Reality. It provides interactive experiences to users. Users can see moving body parts via ARkit 3.0. The kit along with Reality Kit and Reality composer will make the entire process of development easier. Really kit is a framework designed to easily merge the artificial object into a real environment. The reality composer includes a large number of virtual objects.
    • Try-before-you-buy: Augmented Reality in e-commerce and shopping reached a whole new level. AR provides the flexibility to try dresses, jewelry, cosmetics,  furniture, shoes before purchasing. This has major benefits in industries. Most of the time shoppers are not sure of buying products due to confusion in how it will actually look on them, AR has brought a robust solution to eliminate this confusion. You can try dresses without standing in a long queue with the help of a virtual fitting room. Customers get to place the furniture at home and see how it matches the ambiance before actually filling it. “At least 100 million users were expected to utilize AR enables shopping technologies by 2020. 
    • Indoor navigation:  We have Google maps for outdoor navigation. But what about Indoor navigation? Do you get confused about figuring out ways to reach destinations in malls, airports, and more? Well, now we have Augmented Reality for indoor navigation. It will provide show you your way to the terminal gets with the help of your flat number.
    • Microsoft Hololens and Hololens 2: Microsoft refers to hololens as mixed reality. Hololens 2 launched at the end of 2019  is a modified version of Microsoft Hololens. These holograms are used to make the real world more interactive and immersive. Microsoft Hololens is an AR headset that allows you to look around you after adding virtual holograms to it.
    • Microsoft Hololens
    • Image source: https://www.slashgear.com/microsoft-hololens-2-four-key-improvements-comfort-fov-holograms-25567353/
    • Smart glasses:  We heard about the launch of some cool AR glasses and smartglasses. Augmented Reality smartglasses have the potential to blend the real world with fragments of virtual information. These glasses are the best things for Augmented Reality. These wearables help to implement the filter in our day to day lives. As per the report “Apple is working on smartglasses and Facebook has already confirmed its plans to launch smart glasses in 2021.” We will be having Facebook’s Ray-Ban smartglasses and Amazon Echo frames.
    • WebAR: The introduction of webAR has paved new opportunities for businesses. It refers to access to Augmented Reality through a web browser. You can get a quick and interactive experience without installing any application. Though it is in its starting phase so the service is limited to simple animations and videos. In upcoming years we will see webAR completely revolutionizing the marketing sector.

    Wrapping up:

    The growing use of Augmented Reality in 2020 clearly depicts the promising 2021 for this interactive technology. Here, we have mentioned some cool news, innovations, and use cases of Augmented Reality in 2020. AR uses are limitless. We are yet to explore rest uses.


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    How is Augmented reality reshaping automotive industry?

    Augmented Reality in automotive

     How is Augmented reality reshaping the automotive industry?

    In this article, we will get to know Augmented Reality in the automotive. Technology has grown to be one of the essential parts of today’s lifestyle. Augmented Reality has evolved to create a unique niche in different industries. It has disrupted major industries like education, healthcare, gaming, footwear, retail, etc. Augmented Reality has been ruling in the automobile industry exceptionally well. Well, it all started from running here and there for catching those zombies four years back. Then, AR was widely used to create masks in Snapchat filters. Since then, AR is continuously expanding its usability and entering different industries with no signs of slowing down. All the industries are quickly adopting Augmented Reality seeing its immense potential to boost the growth of firms.

    Market statistics of Augmented Reality in Automotive:

    According to the surveyThe total Augmented Reality automotive market will grow at a Compound annual growth rate of 177 percent for the next two years, reaching $5.5 billion by 2022”.Global smart glasses shipments for use in the automotive industry will hit 1.7 million by 2022.

    Market Research says “ in 2017 the automobile head-up displays market size was $760 million. It is predicted that by 2025, it will reach $11,838 million”. 

    Forecasts say “ the augmented reality automotive market will reach from $6.8 to $8 billion by 2025”. 

    How AR is helping the Automotive industry to enrich the experience?

    • Experience-enhancement: AR helps drivers to have a rich experience and better assistant while driving. Using AR windshield projectors, see-through displays and wearable drivers can have better information about the environment and important notifications without getting distracted. This will help the industry to please customers with its safe driving options. Customers are always looking for such an option.
    • Training and learning: Augmented Reality can be used to train employees as well as customers. Hyundai is already providing training manuals to customers. Personalized care help to increase customers satisfaction and hence help the industry to improve customer retention rate.
    • Saves time and cost of design: Car manufactures can use spatial Augmented Reality to build new models by adding new elements to the existing model. This helps to cut costs on building physical models. If any changes are required it is easy to alter in an application then to do changes in real models. So, you can have a discussion and keep adjusting until you are satisfied. AR plays important role in saving time as well as cost while developing new designs.
    • Real-time analytics: Augmented Reality helps to continuously monitors the real-time temperature of multiple machines used in the automobile sector. AI along with other technology can help in real-time analytics.  AR helps to detect and identify problems based on machine sounds and appearances.

    What will AR change for drivers?

    What will AR change for drivers?
    What will AR change for drivers?
    • Improves Driver’s safety: Safety is the topmost concern when it comes to the automotive industry. Before the introduction of the AR, the driver had to look down to check GPS navigation or speed of the car. We cannot predict which second of distraction from the road would lead to emergencies. AR HUDs help to display necessary information and navigation in the driver’s field of view. This will increase the safety of drivers.
    • Augmented Reality in automotiveImage source: https://www.vrfocus.com/2018/04/new-report-says-ar-is-creating-market-value-for-automotive-industry/
    • The car selection medium will change: Technology has evolved to an extent that you need not figure out time from your hectic schedule to visit showrooms. You just need to install the AR app and you can go through virtual showrooms at any hour. If you live going out and selecting still Augmented Reality will help you to have a better experience at the showroom. For instance, Honda has introduced Hondalens via which instead of just viewing the car while selecting you can have a memorable experience.
    • Interactive assistance: Car owners are sometimes not good with technology incorporated in cars. Suppose you want to use an air filter and you do not know, then an Augmented Reality assistant can be quite helpful and interactive. It has a manual in which step by step instructions and videos are mentioned to help you out.  Manuals can be even used to know the functionalities of the car better.

    Top brands using Augmented Reality in automotive:

    Top brands using Augmented Reality in automotive
    Top brands using Augmented Reality in automotive

    Some of the top-notch brands are quick to embrace this disruptive technology. Automotive sectors are ready to implement AR in their firms to increase comfort, ensure safety, and for better designs. Technology helps to minimize human mistakes. Let us see the name of a few:

    • BMW: BMW was among the firsts to integrate augmented reality in the automotive industry. A decade ago they introduced the Head-Up-display concept and then in 2016 introduced a widescreen display prototype using AR as well as AI. In 2017, BMW launched a virtual showroom in which potential buyers can have closer look at the 3D model of BMW cars. This took customers’ experience to a whole new level.
    • Mercedes: Mercedes has launched ask-AR to help customers provide a virtual assistant. This free application can be downloaded from the Apple app store. The applications have manuals and videos to instruct car owners. Car owners can use this app to know hidden, auto, or unknown capabilities of Mercedes. In 2018 Mercedes introduced MBUX. This infotainment system uses AR and AI and helps drivers to customize what they want to see on a touchscreen placed in the field of view. But, this is limited to Mercedes BENZ A class car users. According to users review it is still now the most user-friendly system.
    • Volkswagen: Volkswagen has created an Augmented Reality app named Marta for its service providers. Marta app helps technicians to assist in repairing cars. It speeds up the maintenance process. Along with Marta App, the company also uses spatial AR to analyze and evaluate design options and make better adjustments.
    • Volvo: Volvo partnered with Microsoft Hololens back in 2015 to integrate Augmented Reality in manufacturing as well as marketing. AR plays a crucial role in optimizing the car assembly process.

    Wrapping up:

    Augmented Reality has lots of capabilities to reshape the automotive industries. Companies that have embraced the technology are using it to improve customer experience and more. It is high time to understand the importance of AR and get an edge over competitors in the market.


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    Augmented Reality for kids-usage and applications!

    Augmented Reality for kids

     How Augmented Reality for kids help kids to grow in all dimensions?

    Augmented Reality appears to be one of the most promising technology. We are well acquainted with the impact of AR in gaming. It all started with Pokémon Go four years back and since then has been disrupting the market such as marketing, defense etc. But there is a difference between playing games and experiencing games. Technology has developed to allow us to experience AR games in form of toys. Augmented Reality helps kids to develop patience and never give up attitude. Children can think fast and develop analytical thinking as well as decision-making abilities. Augmented Reality tools and technologies help kids to interact with physical objects around them. Kids can use AR game apps, educational toys, AR kids learning apps, to have a rich experience.

    Augmented Reality offers multiple ways to delight your kids:

    By eLearning Apps:

    With the increasing use of the internet, the app industry has reached a new height. We have lots of applications dedicated to immersive, interactive learning for kids. Have a look at a few:

    AR for kids
    AR for kids

    Best Augmented Reality apps for kids:

    •         EKID: This app is designed for kids up to 8 years of age. Children can experience the world around via augmented flash cards. EKID helps to explore different creatures like mammals, insects, animals as well as transport modes. The application ensures safety as it is compliant with the COPPA rule.
    •         Narrator AR: Narrator AR is a great app for preschool kids. It inspires kids to write in a fun and interesting way. With the use of AR letters and words fly off from the page and take shape of a unicorn or rainbow.
    •         Arility Safety Education: Kids can learn road safety rules using this Augmented Reality app. It gives complete angle visuals and great sound effects of potentially dangerous travel situations. Students get to identify and learn safer options.
    •         Moon Phases AR: This Augmented Reality based app designed for kid is used to know solar bodies like Sun, Earth, and moon. Kids who are curious to know about stars, distances, and different phases of the moon are going to love this app.
    •         Anatomy 4D: This is a free AR app that can be used by iOS users. It lets lids interact with the human body. To use this app, kids need to have a print out of 4-D enabled images. Now, with the help of the application, all the images can be brought to life.

    By toys:

    We all have been fans of toys when we were little. In this era, we can see lots of advancement in toys as well. AR toys focus on interactive learning. Let us have a quick look at Augmented Reality toys:

    Best Augmented Reality toys for kids:

    •         Shifu Plug: This is an innovative AR toy where children can have fun without touching the screen. It teaches some great concepts of Maths, English, Critical Thinking, and logical reasoning in the most interactive way.
    •         AR Gun Game: It is a fun play game that helps kids to understand technology. The AR gun needs to be purchased separately. The AR Gun Game app already installed in the gun is connected with the digital device. It can be used in Android as well as iOS. Now, kids can shoot AR targets.
    •         Real strike: In this game, there is a polluted place with nuclear waste. The place is polluted by dangerous pests. The player needs to kill the pest within the time limit. It includes guns and submachine guns.

    By games:

    Are you looking for interesting and exciting ways to entertain kids? Well, Augmented Reality creates perfect magic in your phone or tablet by mixing the virtual world and the physical world. Tech magic is an apt way to mesmerize children.  Some of the games in which you just have to point the in-device camera of the app at a physical object to have a great experience are mentioned below:

    Augmented Reality apps for kids
    Augmented Reality apps for kids

    Augmented Reality games for kids:

    •         Angry Birds AR- Isle of pigs: Well, we all know about the classic Angry bird game, here is its advanced version. The app lets your kid have an epic adventure with the help of AR. In an earlier version, we had to launch birds on-screen at an evil army of pigs to get those eggs back. But with Augmented Reality, your kid will feel like the screen is the room or the park wherever the kid is right now. This makes the game much more exciting and adventurous. The surprising elements in games added due to AR is all set to take the kid on wao ride.
    •         Color Quest AR: This is not only an interesting game but also help your kid to know ample health facts. The kid has to color different characters. Once the coloring is done, then comes the role of Augmented Reality. The kid can see the characters come into life. They can have some great moves and fun with the virtual character that gives a real-like feel. Continue coloring and unlocking new characters to get trophies.
    •         AR sports Basketball: Basketball is definitely an outdoor game, but what if you cannot take your kid outside at a certain time? Well, Augmented Reality has a solution for you. AR Sports Basketball helps to keep your kid active even within the room. You just have to point the camera towards a flat surface and that’s it. A virtual basket will pop up and you can throw shots from your phone or tablet.
    •         Magical Park: Are you going to a park? Well, if your kid is bored you can install Magical Park AR games. This application helps to convert a normal go-to park into a fantastic fantasy playground. Kids can place a 3D model in the park as well as it amazes kids by bringing aliens and monsters into life.
    •         AR Dragon:   AR dragon allows us to place computer-generated 3D mythical creatures into real life. Kids just have to point the camera and the dragon will pop up. The kid will enjoy interacting with the pet in lots of ways. You can play with it, buy outfits and do much more stuff.


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    spark AR for Instagram

    spark AR

     Spark AR for Instagram – introduction and ultimate guide to use!

    Augmented Reality has been here for decades. It has limitless use cases. Developers and experts are still scratching the possibilities and exploring this amazing technology. Industries are revolutionizing with the use of Augmented Reality.  In no time AR has stepped in in multiple industries. Augmented Reality became the buzzing word with the launch of the game Pokémon Go. Are you using Snapchat? Well, those interesting filters in Snapchat are created with the help of AR. Facebook has been using it to increase sales and marketing. With the introduction of Spark AR studio, we can see augmented reality on Instagram as well. Back then Augmented Reality was majorly used in gaming. But gradually, AR expanded its usability in many industries. The use case of AR is not just limited to gaming, we use it now for training, education, and more. AR is widely adopted in industries like healthcare, oil and gas industry, defense, media and entertainment, retail, manufacturing, automotive, etc. Let us move to our topic.

    spark AR
    What is spark AR?

    What is Spark AR:

    Spark AR is a creative and engaging approach to explore the marketing and fun capabilities of Instagram. SparkAR studio allows creating fun filters mixed with the real-world for Instagram stories using Augmented Reality. The studio is compatible with Windows as well as macOS and allows the creation of AR effects for smartphone cameras. It was first launched three years back in 2017.

    Spark AR is embedded with powerful AR software. It allows creators to easily use templates and libraries. The best part of the software is you do not need to be technical to use SparkAR. You are creative? Do you have an idea? Spark AR takes your creativity to next level. You get a platform to show your creative skills to billions. Initially, it was restricted to only beta users to create and share custom filters but now it is open for all.

    Let us have a glace on numbers “Today, Spark AR is the largest platform for mobile AR, with more than 400,000 creators from 190 countries, who have published over 1.2 million AR effects on Facebook and Instagram. And in just the last three months, more than 150 accounts have seen their effects generate more than 1 billion views.”

    How is Spark AR going to impact businesses?

    Instagram has grown to be an important platform for marketing. It has a family of 1 billion users. Instagram will reach 112.5 million U.S users in 2020 and is the second most downloaded application on the apple app store.

    • Engage bigger audiences: Instagram has 500 million active users on daily basis. It will allow industries like cosmetics, furniture, clothing, footwear, jewelry to use products, and check. This touches the customer emotionally and helps to connect with the product. It helps businesses to make personalized connections with users. The try feature has immense potential to target a huge Instagram population. Some
    • Freedom of creativity: Creators and brands get to virtually create designs and put them on stories.  Right now only some brands like Rayban are using it but sparkAR developers are working to position AR on the brand page. This will give a more customized solution.
    • Increases Brand Recognition: Designs created are added in stories, if a user likes a filter she or he will use it in their story. This is indirectly going to increase brand awareness and hence brand recognition. It increases interaction with the audience.
    • Great opportunity for influencers:  It helps turn imagination to reality though virtually. Influencers can play with the filters and amaze their followers. For example, model Kylie Jenner allows users to try make-ups like lipsticks via AR before purchasing products. The same goes for clothing and jewelry influencers.

    What are the uses of Spark AR?

    • Enhanced view: spark AR creates Spark in the existing environment. You can be informative, have an immersive experience, create fun filters using sparkAR. You can use visual programming to add animate objects in your filter and get an enhanced view. Spark AR allows us to even add our own sounds and 3D objects in AR effects.
    • World effect: You can make a virtual scene and take it and place it anywhere across the world. Creators get to add virtual objects in their real surroundings.
    • Expand digital creative skills: Spark AR helps users to explore their digital creative skills. You get ample options to create your filter. You just need an idea and with the help of AR, you can make your idea turn real virtually.
    • Spread AR to masses: We are living in an app-driven era. Application is entitled to save time as well as kill time. Millennials love to spend scrolling Instagram feed, sharing fun filters, creating stories. Spark AR will help to create customized filters and share them. This makes the platform an apt medium to take AR to the masses.

    How to use Spark AR?

    Initially, the use was limited to the following creators to incorporate filters to own stories. But now, you do not need to follow the creator you can just go and click on the tab present on their page. Well, do you want to create your own filter? You can follow the given steps:

    Install: Download SparkAR player on your smartphone and install it on your device. Next, you need to download and install SparkAR studio on your computer.

    Steps to use Spark AR
    Steps to use Spark AR

    Connect: Connect the handheld device to a personal computer through a USB cable. If you have used animation software before you have an advantage here, but beginners need not worry as well.  SparkAR resources are helpful in guiding and instructing, you can have a read before starting. You can join the community as well to get quick answers to your queries.

    Test: To test your creation you get two options. You can see it on your device on spark AR player or you can go for viewing in Facebbok or Instagram app.

    Publish AR effect: You need to fill in your details and upload an example video before submitting it via SparkAR Hub. Once you get approval which may take 4 business days you can use and share your customized filter.


    Spark AR has immense capabilities to add spark in businesses as well as in users’ life. Augmented Reality is a great way to make an emotional personalized connection with your audience. This technology is all set to bring disruptive changes.


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     Augmented Reality in defense: Role and affect

    Augmented Reality in Defense

     What is the role of Augmented Reality in defense?

    The word Augmented Reality is buzzing around for years. This advanced technology though is in the tech industry for decades now, but we got familiar with it four years back with the highly popular game Pokémon Go. Have you used Snapchat? Well, those amazing filters are created with the help of Augmented Reality. It clearly depicts AR was limited to fun and gaming back then. But technology is an ever-evolving and ever-changing field. Over all these years Augmented Reality has remarkably expanded its use cases. It is being widely embraced in different industries varying from education, healthcare, automotive, oil and gas industry, retail, and so on. AR has stepped in defense as well.  If you are wondering how these industries use AR, then let me tell you industries have either applications or headsets to implement AR, soon we will be having smartglasses.

    Augmented Reality in defense
    Augmented Reality in defense


    Defense of any country helps to maintain internal peace in the country. Military persons are always at higher risk so any advantage they can get by any medium matters a lot.  Militaries of any country need to be highly trained to face upcoming injurious situations at any hour. All countries are thriving to empower their militaries’ and make it the best. Gone are the days when only human resources were required to strengthen defense. We are well aware of the power of technology. Now, countries are trying best to embed technology in defense. Technologies have immense potential to boost militaries as well as workflow. Armed forces always need to keep up with the technology to make the best use of it and be ahead of the enemy.

    Military Augmented Reality
    Military Augmented Reality

    Military Augmented Reality will evolve to use different technologies between 2019 to 2029. These technologies are Helmet Mounted Display system, Head-up Display System, Smart glasses. According to a senior defense analyst “ The defense sector has a history of leading the way when it comes to innovating augmented reality technologies. Germany was the first nation to utilize infrared-sensitive electronic cameras, for instance, and by the end of World War II, its forces have designed a system that could amplify existing light by 1,000 times.” “ Night Vision is the oldest form of AR technology, but today, there are several other applications that are used on the battlefields. Examples include personalized augmentation devices for soldiers on the ground, radar and microwave absorbing fabrics and materials, and, of course, head-up displays”.

    A glimpse of the Military Augmented Reality market:

    A survey saysthe market for Augmented Reality in military services is expected to grow 1.59 billion USD high by the end of 2019 and estimates the figure to increase to USD 6.09 billion by 2029. The Compound Annual Growth Rate (CAGR) for the forecast period is 14.4 percentage”.

    Bloomberg says “ Microsoft has secured a $480 million contract with the US Military to supply as many as 100,000 HoloLens augmented Reality Devices”.

    How Augmented reality can affect defense sector?
    How Augmented reality can affect defense sector?

    How AR can affect the defense sector?

    •   Head-up displays: Augmented Reality display can be incorporated into a military person’s helmet. Head-up displays look almost similar to AR smart glasses.  By using Head-up display armed forces can know the location of colleagues and get a detailed insight of location. It is embedded with a wireless network so that the team members can virtually connect and share information. The device is weather independent and can be used in any weather conditions. They can receive vital information and build new strategies.
    •   Better decision-making: Armed forces have to face a lot of critical situations and need to make decisions at the eleventh hour. They need to make decisions in the last seconds. Augmented Reality helps the military to notify upcoming dangers and keeps them safe.
    •   Augmented Reality in navy: In the Navy finding the apt route is of paramount importance. Well, we all know the titanic loss. In war, captains need to be extra cautious to prevent any chances of route disturbance. Augmented Reality will play a key role in assisting navigation. It will help to display the safest route.
    •   Strategic planning: aAugmented Reality can be used to get a 3d view of the battlefield beforehand. ARES or Augmented Reality Sandtable helps to get this view.  Forces can have a good look at the location virtually and can make strategies to fight enemies. It helps to get an enhanced view in real-time of the fields. This technology is already being used in US troops.
    •   Weapon maintenance: Weapons need to be well maintained but sometimes it fails in an unprecedented scenario. This surely will give a big opportunity to the enemy to turn the table. In such cases, Augmented Reality can help to fix weapons. If any expert is required army can use AR remote assistance as an assistant.
    •   Better performance by fighter pilots: Flying fighter jet is one of the toughest tasks. Pilots need to have an eagle’s eye and unflinching concentration. During ways, pilots cannot afford distractions at all. So, fighter pilots can use Head-up displays as an assistant. The device will help pilots to keep updated with the performance parameter of the jet. Now, pilots need not worry about jet failure and can work on the situation with the utmost concentration.
    •   Synthetic training environment: We are well-versed with the support of Augmented Reality in training in different industries. In defense, the strength of the team lies in the training the members went through. Augmented Reality helps to virtually create the battlefield in the real environment. Soldiers can use this technology to make a virtual copy of the battlefield and then practice. Shooting on 2 D cardboard cannot help to build the pressure of real gun fires that happens on the battlefield. But, with the help of Augmented Reality military persons can get into a synthetic training environment to get a more immersive experience. STE put soldiers into more physically and mentally stressing conditions.  AR not only helps to improve training but also reduces training costs.

    Augmented Reality is continuously growing and expanding its use cases. The defense is one of the most critical sectors where lives are always at stake. This dynamic technology has the potential to contribute to reducing the stake. We can hope to see more real-time uses in the near future.


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    Augmented Reality ready to revolutionize election campaign?

    Augmented Reality in Election campaign

     Is Augmented Reality ready to revolutionize the election campaign?

    Do you think Augmented Reality is ready to revolutionize the election campaign? As we know Augmented Reality is quick to enter in most of the industry. Some of the prominent industries in which Augmented Reality is already reaching height are education, gaming, advertisement, retail, fashion, media and entertainment, healthcare, and so on. AR has an immense potential to disrupt the ongoing traditional workflow of the market. It has numerous use cases varying from safe and interactive training to the rich and immersive experience. In this article, we will see how the touch of Augmented reality is all set to revolutionize political campaigns.

    We are living in the 21st century where technology is driving the world. Tech has touched almost every sphere of our lifestyle. It is being used to improve the system or remove unnecessary workload. Though in the election we are still feet away from widely integrating this advanced technology. We are still relying on conventional methods like boards, hoardings, flux, and many more.  Political parties use different strategies to influence people. With time the adoption of technologies like social media in marketing has impacted political campaigns. But now, with so many issues around it is high time to pull advanced technology in election campaigns.  Augmented Reality is marking remarkable changes in advertisement industries. With increasing competition, political parties need to come up with new methods to reach the audience.

    What is the application of Augmented Reality in election campaigns?

    AR applications in Election campaigns
    AR applications in Election campaigns
    •         Interactive approach to reach people: It can be used to tell people about different issues based on location. People can find out the crime data, development index, etc. People can easily know during which government tenure, development was best. Audiences can also know the was the government able to fulfill whatever he promised in terms of jobs, security, budgets, and more.  Augmented Reality apps can be highly efficient, impactful, and interactive in election campaigns. AR helps to merge the digital world and the physical world.
    •         Advanced marketing: Use of AR in the election campaign has opened new ways of marketing. Using customized AR apps, users can just point the camera towards hoardings or printed material and get all information related to the party.
    •         Increases Public interaction: This will play a crucial role in convincing potential voters. User can drop their message to Government as well as add comments and ratings.
    •         Lead for new ideas: New ideas come with a new generation. The new generation belongs to the youth. Youths are not much into the traditional election process but are highly invested in technology. AR apps are one of the best ways to connect with youths and let them have an opportunity to share their views.
    •         Environment friendly: When the election is around, we can see numerous hoardings everywhere. Plastic hoardings are undoubtedly a threat to nature as well as major wastage of money. We can use dynamic technology like Augmented Reality to make it an environmental friendly approach.
    •         Political awareness: Using AR apps you can easily know photos, videos, and campaigns of candidates. People can have a graph of what happened in their region in particular the Government’s tenure.

    Some strict guidelines are must follow before deploying the project:

    The incorporation of technology could be misused as well. So, we need to have strict rules and regulations to prevent misuse. Some of the ways that can be practiced are mentioned below:

    •         Data Privacy: Political candidates need to get special permission to collect data from any region. The concerned bodies should make sure to inhibit access to sensitive data. Electoral bodies need to ensure data privacy before granting permission.
    •         Consistent content monitoring: The spread of fake news and rumors should be prohibited and strict action should be taken against it. Regular invigilation of application is a must to ensure proper and apt content is being displayed.
    •         Strict guidelines to use the AR app: Electoral bodies need to have strict guidelines for parties using AR apps. A concerned person should not display sensitive information on the application. Personal information of the opponent should not be misused using the app.

    Some examples of uses of Augmented Reality in elections:

    Technology has its pros and cons, we humans are born with a conscience so we need to use it judiciously. Let us see some judicious use of Augmented Reality in election campaigns:

    •         The presidential election of Nigeria from Africa: Presidential candidate of All progressives Congress (APC), retired General Muhammadu Buhari, and Professor Yemi Osinbajo adopted AR strategies to reach the youth of the country. The user of the app just has to point the camera to the party logo and scan it. The party was quick to find out new ways to increase the interest of youth and their ideas in elections. The app has an interaction system that helps to increase the engagement of youth. It makes the young population feel important and responsible for the nation’s growth. With the help of the app, youth could send replies and a new idea of problems stated on social media. It is also allowed to take pictures using both candidates and post it on different social media platforms.
    •         According to Edward Snowden: Though Edward Snowden is an infamous name, but the personality has an interesting opinion in context to use Of AR in politics. He expects he will be able to talk with people as though he is there in the room with them, courtesy of Virtual and Augmented Reality. “ Augmented Reality can increase civic engagement and change the way people see their surroundings”.
    •         GEC app developed in Kerela: GEC app was developed for campus election at Govt. Engineering College Thrissur, Kerela. The Augmented GEC app was introduced by Infusory Future Tech Labs.  It helps to reduce the use of plastic by eliminating hoardings. The team lead Shyam said, “ Through this technology, one can get to know the candidates better and understand their ideology.”

    Summing up:

    The technology has witnessed huge growth over the past few years and a lot is yet to explore. Would love to know, new ideas and views from you.


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    How Augmented Reality is changing footwear industry?

    Augmented Reality in footwear

    How Augmented Reality is changing shoe shopping?

    Do you want to try on those really cool sneakers before purchasing online? Are you fed up with opening shoes each time to try on new footwear? Are you in hurry to purchase and do not have time to try shoes? Well, one of the most dynamic technologies Augmented Reality has a solution for you. AR has successfully entered most industries like healthcare, automotive, manufacturing, oil and gas, retail. Now, is the turn of the footwear industry to flourish more with the help of Augmented Reality. Some of the major brands like Adidas, Nike, have successfully integrated AR. With increasing, inclination towards digitalization and e-commerce retailers are always looking for new ways to enrich customer experience. As per Google, you get few milliseconds to hold your customer on your online store.

    Suppose you know your shoe size, but how are you going to settle with the apt color? How will you know which design will go best with your appearance? To, rub off all these confusions footwear industries are actively embracing Augmented Reality. AR can be a great help to retailers as well as consumers. Here, we will discuss AR in the footwear industry in detail:

    Use of AR in the footwear industry?

    Augmented Reality is used to virtually try on footwear without actually touching the physical object. You just need to point your mobile at your feet and you can see yourself in those cool pairs. You can use it in-store or on the e-commerce site anywhere.

    How does it work?

    To use Augmented Reality, the owner needs a developer to make 3D models of all shoes in the collection. The 3D model will help customers to get a better view from all angles. Initially, with 2D models, customers could not get a better view and were always in confusion due to sizes and designs. Now, the developed 3D models need to be uploaded on the virtual try-on app. Customers can use this application to try the shoes virtually with the help of Augmented Reality. This innovation is a great boon for online shoppers as well as retailers.

    How AR in footwear benefits consumer?

    How Augmented Reality in footwear benefits customers
    How Augmented Reality in footwear benefits customershttps://www.inaugment.com/
    •   Convenient shopping: We are living in a hectic world where we hardly get time for ourselves. In such a tight schedule, consumers are always looking for alternatives to save time. Now, with the introduction of Augmented Reality in footwear consumers can have satisfactory online shopping conveniently at their home. Users need not have to worry about size, color, design, etc. They can try on and select the best fit.
    •   Match it with your wardrobe collection: Most of the time we always look for a collection that goes perfectly with the outfit. In-store shopping, it is not possible to carry a wardrobe to get the best match. But now, with the help of Augmented Reality consumers can try on their collections at home.  AR has paved lots of ways to enhance the shopping experience.

    How AR in footwear benefit retailers and businesses?

    Augmented Reality in footwear benefits businesses
    Augmented Reality in footwear benefits businesses  (background image source)
    •   Expand brand: Augmented Reality in footwear helps retailers to significantly expand their brand and increase brand value. Millennials are highly invested in technology; retailers can use it as an opportunity to get their attention. It helps to increase conversion rates as well.
    •   Global recognition: You can promote your brand globally using online platforms. The use of this robust will help you to improve brand reputation overseas. You can get an edge over your fellow competitors.
    •   Better market strategy: Suppose you have a particular design in the Indian market and you want it to expand. Then you can have those online pairs get tried by people overseas and get reviews.
    •   Reduces Return: Since consumers will get to try-on the product before purchasing hence they can make better judgments. This will minimize the return rate significantly. Most of the time while online shopping shoppers chose to return due to size and matching look issues. AR Try-on will eliminate the need to return by assisting shoppers.
    •   Improves customer retention: Augmented Reality helps to connect customers with products and provide a personalized experience. This increases customer satisfaction rate. Hence, customers are likely to return to the same store again.

    Examples of brands using AR

    •   Adidas: The prominent Athleticwear company Addidas incorporated Augmented Reality two years back and since then has been exploring AR and using it in different aspects. It launched AR in its iOS app a year back. It allows customers to virtually try valued models. Adidas partnered with Vyking to make the app. Vyking is an expert in building AR tech solutions. According to the CEO of vyking “ we are excited to launch AR try-on in the Adidas iOS app. Partnering with Adidas has allowed us to roll this feature out alongside the much anticipated Adidas Alphaedge 4D release and a selection of the original range. Viewing products in 3D is already known to increase conversions and we are anticipating a big increase in conversions through our footwear try-on technology”.
    • NikeFit- Augmented Reality in Nike footwear
      NikeFit- Augmented Reality in Nike footwear (Source)
    •   Nike: Nike was one of the first companies to experiment with these tools. It first experimented with AR publicly in 2017. To experience AR in Nike you need to open the Nike app. Then go to the product page.  Now select the size of the product from the menu. Here, you get an option to measure your feet. Now stand near the wall and point the camera towards your feet. The app will automatically tell the size of your feet. The NikeFit size will be saved in the app.
    •   Dior: Recently Dior has launched its new Snapchat lens for its B27 men’s sneakers collections. You can just try on and purchase directly from the online store or online channel. The collection has been designed by Kim Jones and has sneakers varying from vintage tennis shoes to skateboarding.

    Wrapping up:

    Augmented Reality is an evolving technology. Lots of innovations and modifications are done using AR and a lot is yet to be explored. If you know anything new about the use of AR in footwear, would love to know from you.






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    Halloween with ARghost is here to scare you!

    Halloween with AR

    Celebrate Halloween with Google Augmented Reality

    Halloween week is rolling. All are set to celebrate this supposed- to-be-scary festival. For ages, we have been celebrating this festival by getting decked up in our scariest outfit. Well, how about celebrating this spooky festival with a pinch of Augmented Reality this year? Google is all set to scare you on Halloween with  ARghost. For readers who want to know more about Halloween let us start with an introduction:

    What is Halloween and why is it celebrated?

    Halloween as the word suggests means Hallowed evening or holy evening. At some places, Halloween is also known in the name of All Saints’ Eve. Halloween is a festival to remember deaths on the last day of harvest annually. The day is dedicated to honoring deceased loved ones. The festival is celebrated mainly in the United Kingdom, Hong Kong, The United States, Tokyo, and Canada. The festival originated in Ireland. Gradually festival is being embraced by people all over the world. On Halloween, people get dressed in their scariest form. Costumes are believed to be inspired by folk customs.

    The history of Halloween goes back to 2000 years and is believed to have Christian roots. It is celebrated on the last of Samhain which marks the end of summer or the harvest season. Some believe the gap between living and dead reduce and the dead can come back to life. People used to put on masks and lit bonfires to please unholy spirits on this day so that they would not destroy crops. People started dressing and celebrating this festival in the 16th century in countries like Wales, Scotland, and Ireland. It is believed that people used to dress impersonating spirits to protect themselves. With time children started asking for candies and soul cakes to free the soul.

    Halloween with AR
    Halloween with AR


    How is Halloween celebrated?

    People attend parties, wear scary costumes, carve pumpkins, Some Christians avoid non-vegetarian food on this day, light candles on the graves of the dead. Americans celebrate the festival by sharing stories of witches and ghosts. The celebration also includes pranks, games, trick or treating. In Mexico, Spain, and Latin America celebration starts on the 31st of October and continues till the 2nd of November. Many people celebrate it by building homes for dead ancestors and decorate it with candies, photographs, and flowers.  They believe they return to their earthly homes on this day. Candles are lighted to help the deceased find their way to homes and washbasin and towel are left out so that spirit can wash and enter the feast.

    In England on 5th November bonfires are lit on the occasion of Gaw Fawkes Day. Halloween was stopped in England years back and this festival similar to Halloween started. In Ireland and the United States, the festival is celebrated by attending parties and having fun.

    But unlike previous years, many of us might not be able to enjoy parties this year all thanks to Corona. Well, no need to worry Google is all set to scare you this Halloween with its AR Ghost. After the brief introduction of Halloween now let us know how google’s AR Ghost is contributing to Halloween celebration.

    Halloween with Augmented Reality Ghost

    Google keeps experimenting with Augmented Reality and introducing new elements. Google has added an AR ghost in Google Search. Along with AR ghosts, it has also added a handful of elements like a 3D skeleton, a hot dog, three jack-o’ lanterns, magic cat.  To view dog and cat you have to google the words. Celebrate this Halloween with ARghost in which ghost has a wavy appearance. The color of the ghost is a combination of black, white, and grey. Ghosts keep changing its form and are all set to scare you this Halloween. Now, if you are curious to celebrate Halloween with ARghost via google, then you can go through below steps:

    ARghost by google on Halloween
    ARghost by google on Halloween
    •         Open Google on your smartphone. AR Ghost is available for Android as well as Ios users. Android users can go on google or mobile browser and in the search bar have to type some keywords. Halloween is the most familiar one though you can also search for Costume, Jack-o; lantern, pumpkin, ghost, hot dog, and more.
    •         Next, you need to scroll the screen and you will find “ Summon up a 3D ghost”. To get a view of ghost click on the “ View in 3D” tab.  Now, you can witness AR ghosts waving in your room.
    •         If you are using iPhone you need to move the phone around your room. Once you do that you can see ghosts in your environment. You can adjust your environment and place the computer-generated element in your room.
    •         To give a better experience the ghosts also leave shadow as you move the app. You can enjoy spooky Halloween music as well in the background.
    •         Google also gives the flexibility to share the thrill. You can have a photo or shoot a video and share it on different platforms. You can have experience with other structures as well like hot dogs and magic cut.
    • AR ghost
      AR ghost

      Halloween with ARghost
      Halloween with ARghost

    Well, this is all Google has to offer this Halloween. Undoubtedly Halloween with ARghost may not be able to replace your parties but you can for sure have fun with it. Are you looking for more scary virtual augmented experiences? Well, one of the topmost video streaming platforms Netflix app can turn your comfortable home into a scary haunted house on Halloween. If you want more Augmented Reality distractions you can have a haunted experience with Amazon.  Amazon is adding a QR code to its package. You can scan the code and see pumpkin lying on your amazon gift box. You can use Amazon’s AR player app to have fun with this 3D model.

    Wrapping up:

    Augmented Reality is one of the most amazing technologies that offer a varying degree of usage. From using it to save lives by giving robust training to entertaining you when you are bored, AR does it all. If you have more new ideas, would love to hear from you.


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    Workforce training with Augmented Reality

    Use of Augmented Reality in Workforce training

     How to enhance workforce training with Augmented Reality?

    Technology is leaving no stones unturned to simplify the living and reduce workload. Tech is an ever-changing and ever-evolving field. Now and then, innovations are being introduced in the market. Parallelly new problems pop up in different industries. Sometimes we are ready to tackle it, sometimes not. So, technology has a solution to make a new problem not-so-new by introducing it in the training period. We need equipment or tools to enhance the training.  Augmented Reality is working as a high-profile technology to enhance workforce training. It revolutionizes the complete process with its real-time virtual training.  AR increases the productivity of trainees. It is being used to enhance workforce training in different industries such as healthcare, construction, oil and gas industry, education, retail industry, sports, and many more. So, let us dive a little more and have a look at:


    Training using Augmented Reality
    Training using Augmented Reality

    Different ways to enhance workforce training with Augmented Reality  is mentioned below:

    Workforce training with Augmented Reality helps to reduce the skill gap. In this cut-throat competitive world pinch of this cutting-edge technology is a must to remain competitive.

    •         Installation and repair of machines: It is tedious to install new machines without any proper guidelines. Sometimes the parts are not placed at the exact location. Reading instructions may not be transparent and impactful sometimes. This can cost heavily and even affect lives by welcoming unprecedented situations.

    Augmented Reality in workforce training offers a personnel stepwise guide. It increases the efficiency of installation and saves time. A virtual tutorial using AR helps technicians to understand the steps. The quick demonstration not only helps in installing machines but also plays a crucial role by assisting repair. For example, Blippar’s AR creator is built by CISCO to help technicians introduce video demonstrations. According to the survey, this leads to an “ increase in installation efficiency by 30% and first-time accuracy by 90%”.

    •         Medical training: Augmented Reality has reshaped medical training with its dynamic support. Most of the medical colleges and healthcare institutions are working hard to integrate AR into their system. A wide range of challenges in this complex sector is waiting to be solved.   AR helps nurses to give new drugs with the help of video demonstrations. It helps medical students to increase practice on virtual bodies superimposed in a real environment with the help of the AR technique.

    Medical surgeons need not cut the body before operating. Surgeons can use AR to diagnose the exact part and then start an operation. AccuVein is helping medical professionals to identify veins at a go and then inject.

    Use of AR in medical training
    Use of AR in medical training

    Image source: https://mobidev.biz/blog/augmented-reality-future-trends-2018-2020

    •         Safety training: Safety is the topmost priority irrespective of the sector. Many times in some sectors like constructions, oil and gas industry workers have to go through hazardous risks. This can sometimes put lives at stake. Augmented Reality helps to assist workers to deal with emergencies and also notifies about upcoming danger. Safety training is a must for manufacturing sites. Concerned workers need to go through vigorous training still there is a lack of practice. With the help of AR, employers can get a real-time virtual experience. Employers will get a vibe of facing actual emergency cases.
    •         Sales and marketing training: AR has revolutionized the sales and marketing sector with its amazing solutions. 75 percent of consumers want to integrate AR in sales. People are now not fascinated by the traditional sales process. The traditional process was not only less engaging but consumed a lot of time as well. The use of augmented reality in workforce training has the potential to disrupt the market. It makes sales more engaging and interactive. AR uses try before you buy selling strategy to allure customers. Customers love to check the actual look of products on themselves before purchasing. It gives better visualization.  The technology fulfills the demand. For example, IKEA’s place allows us to virtually place furniture in your house before finalizing.
    •         Remote support: In odd hours field workers might need the support of more experienced or trained workers. AR headsets allow us to connect with experts and have real-time guidance throughout the process. It works on the principle of “see what I see”. AR allows the sharing of files as well as computer-generated 3D objects and plays a crucial role in distant collaboration.
    •         Accelerates learning curves: It is said with traditional training workers are likely to forget “ 50% of information within one hour, 70% within 24 hours, and 90% over a week”. Unlike this workforce training with AR ensures better productivity as well as retention. A survey says “ 60% IDC survey respondents accelerated the time between training and operation with AR. AR helped reduce overall training time by 60%.”
    • Workforce training with Augmented Reality
      Workforce Training with Augmented Reality

      image credit: https://www.hrtechnologist.com/articles/learning-development/augmented-reality-for-training/

    Benefits of using AR in workforce training:

    •         Cost-effective solution: Augmented Reality in workforce training helps to save large chunks by making employers ready for upcoming dangers. Sometimes due to inappropriate information or setup manufacturing industry has to bear losses of millions. AR helps to save those millions by saving from upcoming danger. It encourages faster learning curves for employers. Companies need not have to travel and go to the actual location to train well. Organizations can use AR to build a real-time virtual environment and superimpose artificial training objects.
    •         Saves lives: Lives of workers in risky manufacturing zone are most of the time at stake. AR saves the lives of employees by training them well enough to handle emergencies. It gives prior notifications of upcoming dangers.
    •         Prevents damages and knowledge losses: Augmented Reality in workforce training saves industries from unprecedented losses. On-field workers can get real-time guidance from experts using an AR headset. ARkit and Google’s AR core is widely used to get robust AR solutions. The retirement of older workers can lead to a waste of their expertise. Industries can use AR to collect that knowledge and use it as guidance for newcomers.

    Final note:

    AR has immense potential to reshape the workforce training of almost all industries. AR is an emerging technology, it has always room for innovations and use cases. Better training leads to better growth. Companies are quick to understand this concept and embrace technology.


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    Augmented Reality in sports in 2020

    AR in sports

       All the way Augmented Reality is shaping sports in the new normal

    In this article, we will be eyeing on Augmented Reality in sports in the new normal. It has been just four years since the game Pokémon GO was all in news everywhere. Augmented Reality has been a buzzing word since then. AR has smartly penetrated industries like Education, healthcare, retail, oil and gas, manufacturing, and so on. In such a short span AR has entered sports industries as well and is shaping sports in the New Normal. This cutting-edge innovation has the potential to hugely impact the industry.  AR has stepped-in in most sports like archery, baseball, cricket, basketball, football, hockey, and so on.

    Augmented Reality in sports
    Augmented Reality in sports


    Many stadiums are incorporating Augmented Reality to give a rich experience to users. But, the scope and use case of Augmented Reality is limitless. Many aspects have been explored, some are yet to be explored.  AR uses have proven to build new opportunities for sales and marketing. Let us have a look at how AR is shaping sports:

    •         At-home experience:  Technology makes the complex process simpler, reduces the workload as well as enriches the experience. Augmented Reality is enhancing the ways fans have been enjoying sports. It helps spectators to get a better hold of the game. Sports channel uses 3D computer-generated graphics to make at-home experience enticing. Have you ever watched the game alone in your home? Did you miss the ambiance and zeal of the crowd? Well, if yes then AR tools are the best solution for you. It helps to drive fresh breath in audiences. For example, if you are a baseball fan then you can install the MLB Ballparks app or MLB Bat APP. It is an AR app, in which you have to just project your handheld device towards the field and you will be able to view statistics. It is available for Apple as well as Android users. The application allows the fan to be their own sports analyst. Panasonic has developed a dynamic solution for cricket lovers who cannot go to the field.


    •         in-stadium experience: If you are a regular viewer of live cricket matches, you must have observed the virtual lines being shown to point out the trajectory of balls. Have you ever thought about how can a virtual line be shown in the field? Well, it is all due to Augmented Reality. AR helps to superimpose computer-generated graphics in a real environment and overall gives a virtually real feel to the viewer. AR plays a significant role in making the broadcasting intriguing, interesting, and entertaining. It keeps the eye of the viewer stick to the screen.
    uses of Augmented Reality in sports
    uses of Augmented Reality in sports
    •         Decision making: Are you a fan of cricket? Well, then you must have seen many times the final decision whether a player is out or not is done via DRS. DRS abbreviated for the Decision Review system uses Augmented Reality technology to give the final decision especially in cases of LBW. It helps to trace the ball after the ball gets hit on the pad of the batsman. It almost makes the chances of error negligible.


    •         Fantasy sports: New with this term? Ok, let me explain, fantasy sports means building a virtual team wherein each virtual player represents the real player playing in the team. The score is decided as per the score of the actual player. Few prominent examples of fantasy sports are ESPN, Dream 11, ESPN, etc. Dream 11 and ESPN these days echoes a lot in ongoing Indian Premier League matches. All credits of fantasy sports go to startup “AR sport”.
    •         Real-time training: The team as well as the coach works day and night to ensure a win. This needs a lot of practice, new technologies like Augmented Reality are a big push to enhance practice. It helps athletes to look at the pros and cons minutely. AR is an effective tool that allows sports persons to look at each point and correct it wherever necessary. Sports industries use smart glasses to implement these features.


    •         Marketing: Augmented Reality plays a crucial role in marketing and increasing sales in most industries. Any sports even be it IPL or FIFA etc. is a great platform advertisement as well.  All concerned players get a thick amount for sponsoring brands, products, or services. The incorporation of Augmented Reality in sports makes the advertisement more intriguing and interesting. Here, visitors can use AR apps to hunt out more information about the related brand. AR offers personalized advertisements to spectators by collecting their information. It helps to increase fan engagement.  One of the recent examples is Windscape app. This app is used by hockey team Detroit Redwings to enrich the fan experience.
    • Fantasy sports
      USE of AR in Dream 11, Fantasy sports

    Image source: https://t20slam.com/vivo-ipl-2020/

    How is AR playing a crucial role in the sports industry in the new normal?

    IPL 2020 with Augmented Reality!

    COVID-19 has brought the moving life to stillness. The world is locked up inside their homes. Slowly we are moving towards the unlocking phase. Yet, all are not sure enough to leave their home and go out as the virus is still prevailing. Unlike every year, this year the cricket stadium is empty with a very less number of spectators.

    The unprecedented scenarios have reduced the zeal of live experience of the Indian Premier League 2020. But, with all bad news technology is playing a crucial role in uplifting fan’s experience. A few days back official media right holder of IPL, Star sports has integrated the next-gen immersive technology Augmented Reality to give a rich in-stadia experience. AR helps to provide a bold visual spectacle in the stadium. The larger-than-life graphics were imposed all around the stadium, inside as well as outside. It covered nearby landscapes and prominent landmarks.

    Remark : 

    Sanoj Gupta, head-sports, Star India, quoted “ Augmented Reality has been deployed heavily across the broadcast to create a sense of spectacle and atmosphere at the venues, taking away the attention from the empty stands. Larger than life player images are being used to build the hero persona for key players. During fan week, thousands of fan selfies will be used to create larger than life action images of key players in the same way that pixels from pictures”.

    Wrapping up:

    The jaw-dropping experience that viewers get is worth all efforts. AR is bringing dynamic changes in all aspects of sports. If you have new information, would love to hear from you.


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    iPhone Markerish Augmented Reality Games

    augmented reality games

    Spin-Off Games

    HIT Lab NZ Ltd has set up a spin-off games company called Slapdown Games. Hit Labs are one of the driving forces behind augmented reality so setting up an augmented reality games company is a signal of their intent for the future.

    Currently, they have two augmented reality games available in the iPhone AppStore. The games are both marker-based, but before you get excited and think that Apple has opened up the camera architecture and developers can now get hold of the camera feed it’s not quite that.

    While the games are marker-based, you’ll need to take a picture of the marker first, once you have the picture then the game will be rendered on the photo. 

    Of course, because the game is being rendered on the picture you have just taken moving the camera around will not change the orientation so you won’t be able to move around the game in 3D.

    The first game titled Drift is a racing game where you attempt to drive your car through the checkpoints in the quickest time.

    Depending on how you angle the camera when you take the picture of the marker will determine how the course is drawn. 

    Because no two pictures will be alike, each time you play the game it should produce a slightly different course.

    The second game, Splatter Bug sees your marker infested by bugs which you need to kill as quickly as possible.

    It’s an interesting halfway step, with Slapdown Games originating from Hit Lab’s I am looking forward to seeing what they can do when Apple opens up the API.

    augmented reality games

    Iron Monkey Latest Game

    IronMonkey boldly stuck to the console template, and amazingly it worked like a charm. Dead Space is great to look at, responsive in the hands, and pant-browning tense – just like its console inspiration.

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    Augmented Reality Gaming With Lasers


    Most mobile augmented reality games require you to stand in the middle of the room and use the camera on your mobile device to scan for hidden enemies. You know the type; kill the invading aliens, ghosts, bubbles, insets, etc. Regardless of the motives of the enemy the premise is always the same, scan around in 360 degrees and click the invader to destroy it. If you’re like me then you’ll like to sit down when you play, so while the frantic nature of AR gaming is fun for a bit, it’s not really a relaxing experience.

    Laser Virtual Reality Product 

    Laser VR is an interesting concept that fuses a few technologies together to create a new AR gaming genre while maintaining the essential couch potatoes aspect of gaming. It’s probably not something you’ll be playing at home unless you have a video projector laying around, but it is an interesting concept that will have you thinking about high jacking the projector during Monday mornings team meeting.

    To use Laser VR, which is available for iOS devices ($7.99) you’ll need the following:

    1. An iOS device
    2. A laser pointer
    3. Video projector with an iOS device connection
    4. A trio pod to mount the device  (for stability)

    If you are lucky enough to own all of the above, the projector will beam balloons onto a wall which you can use the laser pointer to shoot. Check out the video below.


    Laser VR In Action

    You can learn more about the project here: www.laservr.com

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    ARLab – Technology Spotlight


    If you are looking to build AR applications you are spoiled for choice when it comes to choosing a rich platform that will give you all the features you need. To add to the mix of SDKs, Arlab is one of the world’s leading companies in the field of augmented reality and computer vision. The Spanish-based company offers a suite of APIs to help developers and brands alike, rapidly take Android and iOS augmented reality applications to market.

    Their link API covers:

    • AR Browser (geo-location)
    • Image Matching (visual search)
    • Image Tracking (natural feature tracking)
    • Virtual Desktop (interactive virtual buttons)
    • 3D Engine (AR gaming)

    While there are numerous AR SDKs available, very few companies seemed to have cracked the documentation issue and instead prefer developers to opt for the more expensive Unity3D route. The linkAR SDK on the other hand is aimed at developers looking to use their C++ skills to build applications and will appeal to developers who like coding.

    Another complaint about developers, particularly indie and hobbyist developers, is the cost involved, even without a Unity license, some companies will charge a small fortune to release applications using their tools. Arab licenses their linkAR SDK from as little as $29 and on a scaling rate depending on what features you are looking for making it one of the most affordable AR SDKs available.

    Here at the Planet, we are pleased to see companies making their tools affordable. Check out their APIs in action below, or catch-up with ARLab at Augmented Planet 2012 on 30 – 31 October.

    Image Matching

    You can learn more about ARLab’s tools at www.arlab.com